Director // creator // SPEAKER // impact strategist

Mission

To encourage online viewers to care about nature and take action to protect it.

Interviewed By

Brand Partnerships

Dear reader,

On the final night of a campaign, having given it everything we had and waiting on results, I asked a fellow organizer what his “why” is. He said that all he wants is to sit back with each other on a hill in 40 years and clink glasses to a sun setting over a world that’s not burning, knowing we played a part in making it so.

I’ve never resonated with a purpose more than that. My environmental degree held an academic experience filled with tales of the brutalities of climate change, and my journey so far has shown me we can lessen them. We can smile in the face of adversity, steward grief, prevent the worst of it and build a better world in the process.

Almost every piece of digital content I publish is part of a greater project to make real change offline. I seek to involve folks outside the environmental echo chamber, so climate and conservation isn’t the usual reason someone finds my content - but it is what we end up talking about.

I’m not trying to build an audience. I’m trying to outfit one. By working with coalitions to meet people where they’re at on social media, entertaining viewers, encouraging empathy and presenting engagement opportunities that really help save our home, my audience and I have catalyzed movements that spread far beyond ourselves and been part of wins we’re proud of.

If we do it correctly, more people end up hearing about what we talk about than about us and the world is happier and healthier because of it.

So, cheers to the sunset clinkers. If you’re one too, welcome. I’m very happy you’re along for the ride.

- Alex

Banner photo by Jared Merrell.