Mission

To generate tangible impact furthering climate solutions, conservation policy and empathy for nature through approachable, entertaining content founded on scientific understanding and well-informed, data-driven impact strategies.

Vision

An international community of impact-focused leaders that do more with less, find adventure in every day, support each other in personal growth, commune with nature on a regular basis and take action to transition our global society to one that makes decisions by considering the environmental, social, and economic consequences of each decision with respect and empathy for all beings.

Interviewed By

Brand Partnerships

Dear reader,

On the final night of a campaign, having given it everything we had and waiting on results, I asked a fellow organizer what his “why” is. He said that all he wants is to sit back with each other on a hill in 40 years and clink glasses to a sun setting over a world that’s not burning, knowing we played a part in making it so.

I’ve never resonated with a purpose more than that. My environmental degree held an academic experience saturated with tales of the oncoming brutalities of climate change, and my journey so far has shown me we can lessen them. We can smile in the face of adversity, steward grief, prevent the worst of it and be proud of that effort. In the not-so-distant future, it will pay off.

Since we have limited time to improve the state of our planet, I assess and re-assess the impact of my content with each post. Each piece of digital content works within the context of greater projects to improve policy and establish tangible good in the real world. Those changes are best implemented by involving folks outside the environmental echo chamber, so I try to operate outside of it. That choice means climate and conservation isn’t usually the reason someone finds my content, but it’s always what we end up talking about.

I’m not trying to build an audience - I’m trying to outfit one. By meeting people where they’re at on social media, entertaining viewers, encouraging outdoor and human empathy and presenting engagement opportunities that really do help save our home, audiences, impact teams, coalitions and I have built movements that spread far beyond ourselves and accomplished wins we’re really proud of.

Playing our cards right means that more people hear about what we work to protect than ever hear about us and the world is happier and healthier because of it.

So, cheers to the sunset clinkers. If you’re one too, welcome. I’m happy you’re along for the ride.

- Alex

Banner photo at top of page shot by Jared Merrell.