film Director // content creator // impact strategist

Mission

To encourage online viewers to care about nature and take action to protect it.

Interviewed By

Brand Partnerships

Dear reader,

On the final night of a campaign, having given it everything we had and waiting on results, I asked a fellow organizer what his “why” is. He said that all he wants is to sit back with each other on a hill in 40 years and clink glasses to a sun setting over a world that’s not burning, knowing we played a part in making it so.

I’ve never resonated with a purpose more than that. My environmental degree held an academic experience saturated with tales of the oncoming brutalities of climate change, and my journey so far has shown me we can lessen them. We can smile in the face of adversity, steward grief, prevent the worst of it and build a better world in the process. In the not-so-distant future, it will pay off.

Almost every piece of digital content I publish works within the context of greater projects to improve policy and establish tangible change in the real world. Those changes are best implemented by involving folks outside the environmental echo chamber, so I try to operate outside of it. That choice means climate and conservation isn’t usually the reason someone finds my content, but it is what we end up talking about.

I’m not trying to build an audience. I’m trying to outfit one. By meeting people where they’re at on social media, entertaining viewers, encouraging outdoor and human empathy and presenting engagement opportunities that really do help save our home, coalitions, audiences and I have built movements that spread far beyond ourselves and accomplished wins we’re really proud of.

If we do it correctly, more people end up hearing about what we work to protect than ever hear about us and the world is happier and healthier because of it.

So, cheers to the sunset clinkers. If you’re one too, welcome. I’m very happy you’re along for the ride.

- Alex

Banner photo at top of page by Jared Merrell.